Earth Balance Betrays Consumers With False Non-GMO and Organic Claims

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by Natasha Longo – Preventdisease.com



Earth Balance is a company that claims to “take the health of our planet just as seriously as we take the wellness of our customers.” They also assert this position with a Non-GMO commitment believing in “environmental protection and agricultural methods that work in harmony with nature.” When we investigated Earth Balance, we found these statements to be purely superficial marketing tactics designed to deceive consumers into purchasing foods manufactured with ingredients which completely contradict their corporate philosophy statements.



Many Kashi lovers were in disbelief after my report revealing the deceptive claims made by their breakfast products. As a Kellogg company, Kashi stays true their corporate masters and riddles their products with genetically modified (GM) and pesticide loaded ingredients.

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The reason more organic and natural brands are being exposed is twofold: First, many of them are being bought out by large multi-national corporate food giants who then adopt their own protocols, including diminished standards of quality and deceptive policy practices considered normal across the industry; and second, agricultural and labeling practices have become so lax and unregulated by the USDA and other organic certification agencies, that they are practically redundant in terms of any protection to the consumer.



The largest food giants have one goal–profit. They couldn’t care less about the end consumer, their safety or the growing needs of a family, especially if that involves maintaining integrity through health conscious food choices. That’s why they produce the cheapest quality food on Earth with little nutritional value and maximum profit potential.



Health conscious consumers became wise to their game long ago. So the food giants had to evolve to continue to increase profits and capture these segments of the population they had lost. As small organic brands proliferated, they were bought out by the big boys who had the money, resources and branding power to reformulate high quality products into inferior substandard duplicates. This has happened to hundreds of organic brands and so the cycle continues.



There are now hundreds of trendy brands promoting a plant-based diet and earth-friendly lifestyle through their online portals and social communities. They attract raw foodies, vegans, vegetarians and just about anybody else who thrives on an alternative source to our troubled conventional food supply. These trendy umbrella affiliates have become very creative in how they reach out to the health conscious communities.



Earth Balance is just one of them.



Why You Should Never Buy Earth Balance Products



Earth Balance is a division of GFA Brands, Inc., an operating affiliate and subsidiary of Smart Balance. So who are they?



Smart Balance buttery spreads were first introduced in 1995 by GFA Brands. The company was previously known as Boulder Specialty Brands, Inc., and had its initial public offering in 2005. They changed their name to Smart Balance, Inc. in May 2007, when they acquired GFA Brands, Inc., a privately held company, which owned the Smart Balance and Earth Balance brands.



Their products can be found in almost every mainstream supermarket chain in the U.S. and Canada, as well as many larger format stores. Earth Balance products are found primarily in natural food as well as a growing number of regular supermarkets.



Smart Balance is already a fairly big player in their market niche. Their net sales are well over 300 million per year with well established profits and operating incomes that would impress any shareholder. But they didn’t get there by using the best ingredients and staying true to the people that bought into their market. They got there by using artful persuasion and malicious practices which deceive people into purchasing a message about food rather than a food that epitomizes the message.



Before I dive further into the details of Earth Balance products, I would like to categorically state that even before investigating this company, I never ate or purchased any of their products. I’ve always considered their product line junk food. In my opinion, healthy food does not contain processed GMO oils and Soy and it never will. These are two of the ingredients commonly used in many Earth Balance food products. Neither are a health food and both can cause serious health problems in the long-term.


Exposing Earth Balance Products



EB_spreads
*** SPREADS ***



Original:
Toxic Ingredients = GMO Canola, GMO Soybean, Natural Flavor (GMO corn derived), Lactic Acid (from GMO Sugar Beets)
Eco Destructive Ingredients = Palm Fruit Oil



Olive Oil:



Toxic Ingredients = GMO Canola, GMO Soybean, Natural Flavor (GMO corn derived), Lactic Acid (from GMO Sugar Beets)
Eco Destructive Ingredients = Palm Fruit Oil



Soy Free:



Toxic Ingredients = GMO Canola, Natural Flavor (GMO corn derived), Lactic Acid (from GMO Sugar Beets)
Eco Destructive Ingredients = Palm Fruit Oil



Soy Garden:



Toxic Ingredients = GMO Soybean, GMO crushed Soybeans, Natural Flavor (GMO corn derived), Lactic Acid (from GMO Sugar Beets)
Eco Destructive Ingredients = Palm Fruit Oil



Organic Whipped:



Toxic Ingredients = GMO Canola, Lactic Acid (from GMO Sugar Beets)
Eco Destructive Ingredients = Palm Fruit Oil


soymilk
*** SOY MILK ***



Soy (Toxic):
Soy in all of Earth Balance’s Soymilk does not follow the slow stringent fermentation process necessary to make soy non-toxic. Consequently the entire Soymilk product line is toxic by their primary ingredient.



Carrageenan (Toxic):



The entire Soymilk line also contains Carrageenan, which acts as an emulsifer and stabilizer. All Carrageenan is typically extracted using powerful alkaline solvents. Even at low doses, it has been found to destroy human cells and is linked to various human cancers and digestive disorders. Carrageenan has also been found to impair and depress cell-mediated immunity and cause the proliferation of tumour growth. The mechanism responsible for carrageenan-induced immune suppression is believed to be its selective degenerative effect on white blood cells.



EB-dressings
*** DRESSINGS ***



All Dressings contain GMO Canola




EB_sticks2
*** BAKING STICKS ***



Shortening:
Toxic Ingredients = GMO Canola



Vegan Butter Sticks:
Toxic Ingredients = GMO Canola, GMO Soybean, Natural Flavor (GMO corn derived), Lactic Acid (from GMO Sugar Beets)


EB-nutbutters
*** NUT BUTTERS ***



All Nut Butters contain:
Toxic Ingredients = Agave Syrup
Eco Destructive Ingredients = Palm Fruit Oil


EB_spreads
*** CULINARY SPREADS ***



Organic Coconut:
Toxic Ingredients = GMO Canola Oil, Lactic Acid (from GMO Sugar Beets)
Eco Destructive Ingredients = Palm Fruit Oil



Organic Sweet Cinnamon:
Toxic Ingredients = Crushed Soybeans, Soybean Oil, Soy Lecithin
Eco Destructive Ingredients = Palm Fruit Oil



Organic Sweet Cinnamon:
Toxic Ingredients = Crushed Soybeans, Soybean Oil, Soy Lecithin
Eco Destructive Ingredients = Palm Fruit Oil



After reviewing all of the above, is this a company that takes the health of our planet just as serious as they do health and wellness? They do not protect the environment or source ingredients from agricultural methods that work in harmony with nature. They do not uphold their Non-GMO commitment and they continue to use toxic emulsifiers and sweeteners.



Earth Balance should be ashamed of their misrepresentation and I urge you to help educate others by sharing this information with as many health conscious consumers as possible. The only way we will stimulate a call for action and bring a greater sense of integrity to the health food industry is by exposing companies like Smart Balance and their subsidiary Earth Balance.


4 Comments on Earth Balance Betrays Consumers With False Non-GMO and Organic Claims

  1. I would like to know how you can make these claims without proof to back it up. How do you KNOW that all of these ingredients are GMO? What proof do you have? Quote your sources or you should delete this misinformation.

  2. Coeli Velky Its is a staple of the Indian diet. Indian men have the highest incidence of Atherosclerosis of any group of people on the planet.

  3. Coeli Velky Its is a staple of the Indian diet. Indian men have the highest incidence of Atherosclerosis of any group of people on the planet.

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