Jamie Oliver Campaign makes McDonald’s change recipe

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Chef Jamie Oliver won a battle against one of the largest fast food chains in the world. After Oliver showed how McDonald’s hamburgers are made, the franchise announced it will change its recipe.

According to Oliver, the fatty parts of beef are “washed” in ammonium hydroxide and used in the filling of the burger. Before this process, according to the presenter, the food is deemed unfit for human consumption.


According to the chef and presenter, Jamie Oliver, who has undertaken a war against the fast food industry: “Basically, we’re taking a product that would be sold in the cheapest way for dogs, and after this process, is being given to human beings.”

Besides the low quality of the meat, the ammonium hydroxide is harmful to health. Oliver calls it “the pink slime process.”


“Why would any sensible human being put meat filled with ammonia in the mouths of their children?” asked the chef, who wages a war against the fast food industry.

In one of his initiatives, Oliver demonstrates to children how nuggets are made. After selecting the best parts of the chicken, the remains (fat, skin and internal organs) are processed for these fried foods.

The company, Arcos Dorados, the franchise manager in Latin America, said such a procedure is not practiced in the region. The same applies to the product in Ireland and the UK, where they use meat from local suppliers.

In the United States, Burger King and Taco Bell had already abandoned the use of ammonia in their products. The food industry uses ammonium hydroxide as an anti-microbial agent in meats, which has allowed McDonald’s to use otherwise “inedible meat.”

Even more disturbing is that because ammonium hydroxide is considered part of the “component in a production procedure” by the USDA, consumers may not know when the chemical is in their food.

On the official website of McDonald’s, the company claims that their meat is cheap because, while serving many people every day, they are able to buy from their suppliers at a lower price, and offer the best quality products.

In addition, the franchise denied that the decision to change the recipe is related to Jamie Oliver’s campaign. On the site, McDonald’s has admitted that they have abandoned the beef filler from its burger patties.

Source: Documentarylovers.com

89 Comments on Jamie Oliver Campaign makes McDonald’s change recipe

  1. Lul Slater

    Why doesn't he just campaign the abolition of animal exploitation? Or maybe a vegetarian diet? What ever. McDonald's needs to f the F off already. Sick of tem and every other fast food restaurant

  2. Janis Simon

    Maybe because not everyone is a vegetarian. I am not and never will be. What he is saying is that people shouldn't have to eat chemicals in their food that are not fit for consumption. Now on to GMO's.

  3. Kate Patay

    Can't believe all those English Farmyard based adverts when they have been using meat unfit for human consumption OMG – if you eat meat you should be able to trust that the meat is good quality and not shit!

  4. Jeremiah Cress

    I understand your point, Lul, but the problem with your logic and with many activists is they just don't understand the reasoning behind "one step at a time." You think he would have gotten any results at all if he would have been out there advocating for McDonald's to stop selling hamburgers? I don't think so.

  5. Jeremiah Cress

    It says in the article that the UK and Ireland does not use this ammonia filler. They use real meat from local providers.

  6. Absolutely…. One Step AT A Time.. Questions are the way people learn, but…… It's questionable, concerning this, if those folks have their feet in the street, physically or electronically?

  7. Jeremiah CressThe questions is: what are they doing with that meat from the local providers? Do you think they will throw away the parts that no one would like to eat?

  8. Everyone should watch and consider the documentary Food Inc. It was very informational and talked about this very same action of washing all the animal parts (other than meat) in an ammonia wash, then grinding them up and using it as filler in fast food burgers. Over 50% of those burgers are filler, if my memory is correct. Filler being bone, cartilage, tendons, etc. that wouldn't be used otherwise. That all beef burger doesn't have much if any nutritional value, not to mention the treatment of cattle in commercial beef industry. Yuck. Subscribe to netflix, for example, and you could literally watch an eye opening documentary about food every day of the week for a month. As a member of the human race, I strongly believe we should all learn more about the food we put into our mouths. If nothing else, those food documentaries will help motivate people to want to know more, research the information and become involved and hopefully start a revolution and plant their own gardens ^_^ Michelle Obama has her own victory garden at the white house ~ that right there says a LOT to me.

  9. bunch of damned wack-a-doodles. everyone knows mcdonalds is crap, if you don't like it don't eat it. If I want to sell deep fried dog turds and someone wants to buy them that's non of your damn business. As long as that's what I call it.

  10. Zajac Wendy

    You also need to understand that Jamie has hit many roadblocks in his campaign against unhealthy foods. He was banned from some schools because he was disrupting the comfort zone they had set for themselves. He had to find ways to continue to do what he has been doing, which is teaching people, and mostly children, how to eat healthy. It's not an easy thing to do when corporate America is involvevd and money is the brick wall. Jamie is doing a fantastic job and I am thoroughly impressed that he never gave up on his mission. There are people still trying to stop him and shut him up. He is a hero in the food/health industry in my eyes.

  11. Alyssa Nichole Davis

    Even if they follow through and stop treating the meat with ammonia, they will probably find another chemical to use that is just as harmful. Also, they will continue to seek cheap poor quality, unhealthy meat from factory farms :/ Just say no to McDonald's……

  12. Adrian Scarim

    Jenny, you are right and people also need to understand that "100% beef" means it is all cow. It does NOT mean that it is all the good muscle meat. There is cartilage, bone etc. in there .

  13. As a Herd manager on a dairy farm, I can tell you that "pink slime" is one of my many worries about meat safety and quality. Every day thousands of Dairy cows are "culled." these cows are typically used for ground beef production as they are usually older, are caring less fat and have a poorer quality meat (that's before they add anything to it) There are many reasons to remove a cow from the herd. Some are in great condition and look just like a fed steer, others however are racks of bones with raging infections, injuries, illness or god knows what. Most Dairy cows are given injections of Posilac (rBST) every 2 weeks (sub q in the neck Trailhead, or behind the shoulder). And also given Hormone injections for breeding purposes these shots are given in a series over a 1-2week period every 30 days or so until the cow is confirmed pregnant, they are intramuscular and given in the neck, shoulder or rump. The largest cuts of meat on a cow are from the rump and shoulder. There is no withhold time for BST or the Hormone injections. the goal for a dairy farm is to have cows milk for 305 days per year on the farm I work cows are given (these are average numbers I just crunched) 18 BST shots and up to 25 hormone injections (that is the number if we gave them 5 breeding and they didn't become pregnant and were thus put on the cull list) seeing as there is no with hold time on these substances cows could have been given an injection and sent to slaughter on the same day. this means YOU could be eating that injection in a few weeks time at your local fast food restaurant. because of these reasons and GMO concernse that I have even though I am a born and raised farmer my family and I are vegetarian and working toward being vegan. Buy Organic and buy local, go to a farmers market, grow/raise your own food. that's a great way to start changing the world.
    If anybody has any further questions on the Dairy industry or agriculture in general feel free to email me or FB sephirab@gmail.com.

  14. Joey Donovan

    When a fast food giant prioritizes their stockholders above their consumers, this is what happens.

  15. Carrie Grant

    It's amazing to me what the govt will allow it's own people to eat….ban McDonalds, it's our own fault for eating there, we are the ones who make them so rich!

  16. Keely Worth

    It's disgusting. I stopped eating meat about 4 months ago anyway. Most people don't care that their food is from slaughtered animals. And that's a disgrace.

  17. Arthur C. Bly II

    All you left wingers make me sick, you worry about what is in hamburgers then send your kids to clinics to murder their babies! You drink alcohol, smoke cigarettes, consume sodas, candt, and pollute yourselves in thousands of other ways, but beef? EVIL! Get a life and save 300 thousand lives a year, end the legal murder of children!

  18. First off, who's honestly surprised? Selling junk has it's caveates and food quality would be it! I've always maintained that the fast food burgers are gums, lips and butt holes. Having said that, just because it's poor quality doesn't mean it's harmful, just a poor selection. I never feel "right" after eating at McDonald's so I avoid them like the plague. Not because they're unhealthy, just because I enjoy my food too much to do that to myself on a regular basis. Ever notice how SWEET the McDonald's hamburger bun is? Apparently they can stay fresh, or should that be "preserved" for months. Not sure about that. Maybe just another urban legend.

  19. Alexander Hugh Gilliland

    Fuck your vegetarian bullshit. I agree that we shouldn't have to eat the chemicals that are put into the animals and that there should be more oversight to stop some of the terrible things that happen to these creatures but that's not going to stop me from going out and getting some pork chops all together.

  20. Celine M Lionfeld

    Some people actually can't go on an all-vegetarian diet and need meat to be healthy. Not everyone can do the same things in regards to food, that's why there are SO many types of diets out there. It's not just a carnivorous want for meat, it's the need for the nutrients.
    The problem is that fast food needs to be healthier; even if that process makes it less fast.

  21. Oh calm your tits, they are a conduit for the uninformed to educate themselves. If they choose to be the starting point then so be it. There are a many other FB pages, websites, blogs and what have you for further immersion into the issues we are facing.

  22. Kate Patay

    Even if they don't use the ammonia filler in the UK I still think it is reprehensible that a company would allow this procedure for any product that will be used for human consumption – glad this dreadful practice has been made public.

  23. Dalem Arsa Artha

    Yeah, to champion a vegan diet to everyone just shows plain ignorance to human and animal biology. Did you know that some cat owners actually FED THEIR CAT a vegan diet? Needless to say, their cat almost DIED because of their ignorance.

  24. The pink slime looks awful and probably is, however I do want to make one point. Grinding up bone and gristle enough that it is consumable is actually very beneficial to humans. What do you think is in your glucosamine chondroitin supplement pills that you take for bone strength and joint flexibility? Guess you never thought of it as them giving a health supplement in with your burger? When I took anatomy and physiology, my professor (also a doctor) told us that we should purposely force ourselves to eat a little cartiliage along with our chicken when we're eating the chicken on a drumstick for instance because it will help strengthen and save our own knees, hips, and shoulders. There is an epidemic of people needing joint replacements and having arthritic problems. Eating ground cartilage and bone is NOT a health hazard, however, the ammonia, that's a different issue.

  25. Josef Juhas The local providers don't send the whole cows to McDonalds. The meat that McDonalds gets is already processed, and they get it in boxes, ready to throw on the grill. Try to envision that if you can. The meat processors sell the other stuff to other places. Comprehend?

  26. Geralyn Reed

    if you check your bread wrapper you will find some of the same ingredients as well as other unsavory chemicals . I make my own bread now.

  27. Geralyn Reed

    I agree and I know it is old news but my reply was a new one. check your bread wrappers for the ingredients it will surprise you

  28. Josef Juhas No they don't things are done much different in Europe then here in the USA
    most chemicals used in food including food coloring has been outlawed in the EU, the local farmers do not use Hormones, against the law, everyone in the USA thinks because that is how it is done here then everyone else does the same, total ignorance, USA may have Plenty but the Good and Plenty is only plenty certainly not good, that goes for most of the food in the USA just check the labels when you buy food if they even put all the crap on them.

  29. Belle Windham

    Thank you for speaking out! It is brave of you to do so and those that say quit your job, I guess they don't know what it is like to live out in the country and not have a lot of jobs near you. Some of us have to work wherever we can to feed our families.

  30. Belle Windham

    I love Food Inc, it totally changed my views on everything I buy and eat. Netflix has a lot of great videos on food: TED talks:Chew on this, Hungry for Change, Supersize Me and many more. I am about to watch Seeds of Death and I will be Marching Against Monsanto on Saturday. We all have to educate ourselves because the food industry and government are working hard to keep us in the dark.

  31. Belle Windham

    My 3 year old asks if food is organic and if it has GMOs in it, everytime someone offers him some. He has turned down cake at parties because he said it was full of GMOs. It's never too early to teach our kids what to eat.

  32. Belle Windham

    Geralyn Reed I did and now I make my own as well. I found a recipe online for Amish white bread with only 6 ingredients and we all love it. It was nowhere near as hard as I thought it would be. I don't have a mixer or breadmaker, either.

  33. if the govt. bans fast food places, people will be pissed regardless of whether or not its bad for them. The only hope for people is to be smart enough to not eat there.

  34. McDonald's doesn't serve REAL food!!! Buy a cheeseburger and leave it in your counter for a year. There is no mold on the bread and the 'beef' looks the same. Real food rots!!!

  35. Marcel Christoph Alexander Rauen

    thats only an american problem. while american people brainwash each other with bullshit like freedom and jesus, they forget to worry about important matters.

  36. Geralyn Reed

    yes I have a very simple recipe also just milk, yeast, sugar, salt, oil, egg and flour. I do have a bread machine which makes it easier but still like to make it the old fashioned way sometimes.

  37. Sara Kamprath

    Eric Stanchfield Ya…i agree…all I could think about was why is this guy working there? How could anyone who knows what you know put up with this? Just sayin….

  38. Angie Campbell Houston

    True test…. It's ok if Andrew Zimmern will eat it. Lets team up Jamie Oliver and Andrew Zimmern!

  39. How do you join the fight? This is the most important issue out there , look at the human body in comparison to 40 years ago, deformed mutating into something ugly, all due to processed food…………

  40. Victoria Melia-Harkins

    Can I ask if you so against what you do, why are you doing it? I know you need a living, but couldn't you go 'raw'? Thanks for speaking out though :)

  41. Paul Johnson

    OK…ban McDonalds. Then be sure to ban the grocery stores for selling chemically enhanced foods. Point… banning a business is not the answer. Enforcing a productive, and organic method for producing food would be a much better solution.

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