Jamie Oliver Campaign makes McDonald’s change recipe

jamie oliver mcdonald's

Chef Jamie Oliver won a battle against one of the largest fast food chains in the world. After Oliver showed how McDonald’s hamburgers are made, the franchise announced it will change its recipe.

According to Oliver, the fatty parts of beef are “washed” in ammonium hydroxide and used in the filling of the burger. Before this process, according to the presenter, the food is deemed unfit for human consumption.


According to the chef and presenter, Jamie Oliver, who has undertaken a war against the fast food industry: “Basically, we’re taking a product that would be sold in the cheapest way for dogs, and after this process, is being given to human beings.”

Besides the low quality of the meat, the ammonium hydroxide is harmful to health. Oliver calls it “the pink slime process.”


“Why would any sensible human being put meat filled with ammonia in the mouths of their children?” asked the chef, who wages a war against the fast food industry.

In one of his initiatives, Oliver demonstrates to children how nuggets are made. After selecting the best parts of the chicken, the remains (fat, skin and internal organs) are processed for these fried foods.

The company, Arcos Dorados, the franchise manager in Latin America, said such a procedure is not practiced in the region. The same applies to the product in Ireland and the UK, where they use meat from local suppliers.

In the United States, Burger King and Taco Bell had already abandoned the use of ammonia in their products. The food industry uses ammonium hydroxide as an anti-microbial agent in meats, which has allowed McDonald’s to use otherwise “inedible meat.”

Even more disturbing is that because ammonium hydroxide is considered part of the “component in a production procedure” by the USDA, consumers may not know when the chemical is in their food.

On the official website of McDonald’s, the company claims that their meat is cheap because, while serving many people every day, they are able to buy from their suppliers at a lower price, and offer the best quality products.

In addition, the franchise denied that the decision to change the recipe is related to Jamie Oliver’s campaign. On the site, McDonald’s has admitted that they have abandoned the beef filler from its burger patties.

Source: Documentarylovers.com

317 Comments on Jamie Oliver Campaign makes McDonald’s change recipe

  1. That’s all that’s changed? The burgers? What about the ice, have u heard what’s in fast-food ice? Or the mysterious fibers found in the nuggs? Yes, I guess its still a small victory, & u have to start somewhere.. But don’t just change the burgs, change everything! Only then, will we actually get somewhere..

  2. Jamie found his calling as he continues his fight, his push in campaigning against unhealthy foods and in teaching many how to eat healthy. When Corporate America is involved, it’s definitely not an easy fight as he has been turned away from a few schools. Hats off to Jamie and his mission.

  3. I think I ate one McDonald’s burger when I was about 25 before I became a vegetarian. Can’t recall eating one after that. And those rocks that they call chicken nuggets don’t contain any chicken at all. They are composed of gristle, fat and other gross items and then are fried in addition. Mac is killing its patrons slowly. Read this article. http://www.dailymail.co.uk/health/article-2092071/Stacey-Irvine-17-collapses-eating-McDonalds-chicken-nuggets-age-2.html

  4. I guess that explains why I’ve never been able to eat McDonald’s hamburgers or chicken nuggets. We raised our own beef cattle (as well as rabbits, chickens/eggs, and vegetables) when I was a kid and fast food just never tastes right to me. And the chicken nuggets – could never understand why my kids loved them. They taste like breaded earthworms.

  5. Jamie Oliver’s food revolution is an eye opener. He was going into the schools and showing everyone what they were eating, sadly though, hardly any of the parents showed up to see.

  6. It’s only McD’s lip service. Just like Washington. Tell you what you want to hear with not intention of doing the right thing. Course in McD’s case they would have to close in order to do the right thing. Bad food bad employer, bad company. Right there with Walmart for caring about their workers.

  7. The people will always have the power of choice….but where their is a Demand their will always be a Supply !As long as we keep buying this obnoxious, chemically addictive ” Food” they will stay in business…….it’s not rocket science.

  8. In addition, the franchise denied that the decision to change the recipe is related to Jamie Oliver’s campaign. On the site, McDonald’s has admitted that they have abandoned the beef filler from its burger patties.

  9. Organic, free range additive free meat …. I think not! But to re-purpose Mc Don would be amazing… I can see the vegetable they use being grown locally too… It’s a great start, but we are not there yet! 🙂

  10. I went off eating Maccas for a long time, because I got sick with gastric every time I had a simple big mac meal. While my wife was in hospital I thought I’d try a ‘meal’ (on the way home from the hospital). RESULT: Gastric for 2 days!!!…NEVER AGAIN.

    • When he tells people they should be eating stale bread, I have no power to tear anybody down, just do a search online… His words and attitude has been recently recorded.
      Victory Ethic, lol, what does that mean, victory??? So now are you actually agreeing with me that I am speaking the truth? You seem a little confused my friend, I just put forward an opinion which is highly held by a lot of people 🙂

  11. What a hero…not. Whose side is he really on. Nice to see they re thought their marketing strategy…i will NEVER ever eat or condone or support McDonalds in any way shape or form. Its rubbish.

  12. I’m with you yvonne,I personally ever never eaten at these kind of places they will kill you with their foods ,look around does it look like the people are healthy who eat there daily

  13. There is a large movement of people waking up, realizing what is going on in our food system and boycotted McDonald’s. their sales went down by something like 14% in the US last year from people switching to organic clean food. They have tried things like offering salads and wraps to regain people’s business and recover but the fact is people are waking up and do not want their food.

  14. i love jamie oliver, but the information about this pink slime crap has been around for a few years now. either way im happy that the information is reaching more and more people.

  15. lol… they are poisoning people (who are silly enough to eat their crap) with other toxins…TBHQ, GMOs… this small change should not trick you into thinking their food is now healthy! lol…and even if it suddenly was…they only stopped poisoning people cause the truth came out….smh people!…they dont deserve your, money!! its your money that keeps them going N giving them power!! WAKE UP!

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