Buycott app lets you vote with your wallet in the supermarket. A new app scans grocery barcodes and more for information about the brand’s parent companies and where those companies spend their money. Know which companies support GMO and where their money is going.
The app takes knowing where your food comes from further, telling you not only what brand belongs to what company, but what that company does with your dollars.
Here’s a concrete example. If GMO labeling is an issue that is important to you (it most definitely is to me), you can join two campaigns on Buycott. The first is “Demand GMO Labeling.” If you join this campaign, any time you scan a product from a company that donated more than $150,000 to oppose GMO labeling in California, the app will tell you that you’re avoiding buying products from that brand.
Currently, the government doesn’t require that any GMO information be passed on to the consumer. Big food corporations want it to stay that way. Monsanto, for example, spends millions of dollars to keep GMO information off of packaging. How much? Buycott will tell you.
Importantly, and promisingly, users can join campaigns (both for and against) issues that they care about. The app keeps track of user input, making it easy to shop for products that don’t conflict with your beliefs. And this is what it is all about: knowing where your food comes from and where the dollars that buy it go.
If initial reaction is any gauge then it would appear this is something that consumers have been waiting for. There have been some negative user reviews as Buycott has been struggling to deal with the traffic. However, it’s worth keeping an eye on, just like your grocery basket.